Mattel's new campaign is all about the dads who forgo football Sunday to play Barbie with their kids. CNET reports Mattel debuted its "Dads Who Play Barbie" campaign during Sunday's AFC Championship game between the New England Patriots and the Pittsburgh Steelers. The clips show dads using Barbies to play the roles of patients and students to their daughters' doctors and teachers. SEE ALSO: Barbie's tech-powered Dreamhouse was a nightmare this Christmas There are five spots in total, each ending with the same ad copy: "Time spent in her imaginary world is an investment in her real world." On Twitter, the spot inspired parents to share their own stories.

More videos you can enjoy!

Clever German Shepherd saves thirsty owner This 10-month-old German Shepherd fetches water from a pantry and brings it back to its owner. So smart and helpful!
Dog Training 2011 Competition Dog Training 2011 Competition, Thanks for watching and supporting our channel,wait to see more new videos every week on WOA Dog Loves Baby! Content de...
‘World’s bravest duck’ plays wit... A wild duck appears to be enjoying the pool in the tiger sanctuary far too much to be worried about Jular, the 126kg male tiger
Overly-affectionate cat wins heart of every dog sh... This incredibly heartwarming and loving cat is famous for bonding with dogs. Such an adorable sight to see!
French Bulldog has strangely unique posture while ... Wallace the French Bulldog displays an unusual posture as he enjoys his dinner. That doesn't look very comfortable but hey, whatever works!
Golden Retriever puts up with overly-affectionate ... A very loving cat snuggles up next to a totally relaxed and patient Golden Retriever. We're witnessing an incredible friendship in the making!